I don't think he would like to receive a pink card unless it was to congratulate him on a new baby girl. I don't think he would like to receive a card with lots of frilly flowers on it. Flowers maybe if they were used in a subtle way, perhaps for a sympathy card. Same goes for embelishments. Ribbon is fine if it doesn't have lots of ruffles or bows.
So what would be good choices? Hardware is always good. It can surround a sentiment or just brads to embelish a corner. As for colors, darker shades are my choice. It doesn't mean I don't use red or yellow, but not the bright tones. Rich Regals or many of the Earth Elements are top on my list when choosing for a masculine card. I personally like green for masculine cards. Even Certainly Celery from the Soft Subtle family can be nice if used properly. Dark outline layers/mats can give a darker sence to a card also. Selection of paper can also come into account. Textured paper would be good as opposed to just flat cardstock.
As for image I go one of two ways. There are the typical images like vehicles. I like to go also go for the items that are of significance to the person. My dad for instance has a number of apple and cherry trees that he likes to pick fruits from. I like to use images of piles of these fruits on cards for him.
With Valentine's Day soon approaching I wanted to have something to select from for my DH, dad and maybe brother. I made this card the other night. I think it has a nice balance of male colors, images, and embelishments. It could go to anyone as it doesn't lean too heavily to one side, but I would like to think one of the men in my life would like to receive this card.
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